NEW: LLOYDS TOUR OF BRITAIN RIDE THE ROUTE WOMEN'S EVENT
We're so excited to be delivering another Lloyds Tour of Britain Ride the Route alongside the women's race. Join us to take on the decisive stage that the best female riders in the world will battle it out on.
RIDE THE ROUTE! WOMEN'S LANCASHIRE STAGE
On Sunday 16th August 2026 from Clitheroe, we'll be taking on the best of the women's Lloyds Tour of Britain Lancashire stage including the most challenge climbs within the best scenery in the region.
TOUR OF BRITAIN RIDE THE ROUTE MEN'S RACE
The highly anticipated men's Lloyds Tour of Britain will feature World Tour pros battling it out on our home roads. Join us for the official Tour of Britain sportive.
RIDE THE ROUTE! MEN'S YORKSHIRE STAGE LONG ROUTE
On Sunday 30th August from Thirsk Race Course in North Yorkshire, the route will take in the epic Yorkshire Dales loop of the Men's Yorkshire stage, and feature all the iconic climbs where the action will unfold. We'll enjoy the best cycling roads back to Thirsk to cross the finish line and celebrate our achievements.
RIDE THE ROUTE! YORKSHIRE STAGE MEDIUM & SHORT ROUTES
The Lloyds Tour of Britain is all about inspiring our island's population to get on their bikes, and also to encouragement Britain's riders of the future. Our medium and short routes are designed for riders of varying abilities. Why not encourage friends, family and club mates along for the ride.
EXCLUSIVE
Only 500 places released for each event! Don't miss out. Enter today to secure a place.
EXCEPTIONAL RIDER SUPPORT
- Fully signposted route & GPX files provided
- Roadside safety and encouragement marshals
- Rider hotline for assistance
- Roving mechanical support
- Broomwagon recovery vehicle
INSTANT RESULTS
While we're here for a fun time as well as a fast time, we publish results instantly as you cross the line so you can see how you fared.
CLASS MEDAL & BIDON
Every rider deserves recognition after a Struggle. You'll get one of our iconic Struggle medals around your neck and also go home with a Struggle bidon to show off your achievement on the bike.
FREE PHOTOS
At Struggle you don't need to pay extra for a photo of yourself. We pay the best cycling photographers instead, so we can give everyone an epic memento of your pain face.
Testimonials
"What a route, what an event. Well marked, great feed station with top notch gels and bars, brilliant pre and post atmosphere. These big rides are much better when part of an event, when you share your experience with others, it drives you on all the more and I’ll certainly be back."
