Ride 1571 Metres a Week in January!
The 1571 challenge is a free motivational kick-up-the-ass challenge to help you find your climbing legs ahead of a Struggle sportive in 2024. Ditch the beer and ride 1571 metres a week in January.
Prizes Every Week!
We've teamed up with the guys from our Struggle finish line bar, Cold Bath Brewing Co, who IOHO, make the best tasting alcohol-free beer. There's discounts to be had for everyone who signs up and prizes to be won every week including a case of their alcohol-free beer plus Struggle swag.
JOIN THE 1571 CHALLENGE
STEP 1: COMMIT
Sign up below to join the 1571 challenge.
STEP 2: RIDE YOUR BIKE
Ride 1571 metres of climbing every week in January. Be sure to upload your rides to Strava to feature on our Strava leaderboard and be in with the change of winning a case of 1571 alcohol-free beer every week.
STEP 3: DRY JANUARYSay no to the booze! We'll take your word for this one. But just remember, you're only cheating yourself. You'll get a 10% discount code for 1571 alcohol-free beer upon sign-up, to drink in January.
Everyone who completes the challenge is in with a chance of winning a six pack of 1571 alcohol-free beer and a bundle of awesome Struggle swag every week. Everyone who completes the full challenge receives 20% off the Cold Bath Brewing online shop to redeem in February.